Social media has become a driving force in terms of growing brand awareness for your company and finding your loyal customer base. If you want to convert fans and followers into customers for your products or clients for your services, you’ll want to — and need to boost engagement. The good news is that you can utilize many free aspects of social media to boost engagement and you don’t have to jump right into creating ads and paying for likes and clicks. Here are 3 easy ways

You probably already use Facebook at work. Now, Facebook is creating a separate version aimed at helping you do actual work instead of catching up on baby photos and campaign chatter. Facebook launched a communications tool Monday for businesses, nonprofits and other organizations. Called Workplace, the platform is ad-free and not connected to users’ existing Facebook accounts. Instead, businesses sign up as an organization and pay a monthly fee based on the number of users.