As the established social media landscape consolidates just as new platforms enter the field, the ways in which companies monitor customer conversations and direct feedback will have to change. The same can be said for the social listening software providers that help brands make sense of all the chatter. I communicated with Loic Moisand, co-founder and CEO of Synthesio$1,200.00 at Synthesio, via email about the ways in which companies can use social media as a vehicle for fo

GENERAL SOCIAL MEDIA MARKETING STATISTICS: 6 percent of small businesses report using social media to promote their businesses and among them, Facebook is far and away the top platform used: 44 percent of local businesses said they depend on social media to generate brand awareness, and 41 percent depend on it to drive revenue. Almost 90 percent of marketers say their social marketing efforts have increased exposure for their business, and 75 percent say they’ve increased tra

Social media is the perfect platform for sharing compelling automobile stories such as visuals, videos or content. The number of consumers using Facebook, Instagram, Twitter or Pinterest as part of their research methods has grown. According to data from eMarketer, just below 45 percent of online shoppers make their buying decisions based on feedback, reviews and comments. For that reason, having an established social media presence is essential for the automobile industry. T

Don't make these critical mistakes when building your social media strategy. Social media can be a beast to tackle. You need to find a strategy that works, constantly source content, engage with your audience, respond to comments, and then tie in a soft, sweet sell somewhere in-between. Even international brands with entire teams dedicated to social media struggle, so don’t feel bad if your small business is, too. Here are some of the common mistakes small businesses make wit