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As the established social media landscape consolidates just as new platforms enter the field, the ways in which companies monitor customer conversations and direct feedback will have to change. The same can be said for the social listening software providers that help...


  • 6 percent of small businesses report using social media to promote their businesses and among them, Facebook is far and away the top platform used:

  • 44 percent of local businesses said they depend on social media to gen...

Social media is the perfect platform for sharing compelling automobile stories such as visuals, videos or content. The number of consumers using Facebook, Instagram, Twitter or Pinterest as part of their research methods has grown. According to data from eMarketer, jus...

Don't make these critical mistakes when building your social media strategy.

Social media can be a beast to tackle. You need to find a strategy that works, constantly source content, engage with your audience, respond to comments, and then tie in a soft, sweet sell some...

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