As the established social media landscape consolidates just as new platforms enter the field, the ways in which companies monitor customer conversations and direct feedback will have to change. The same can be said for the social listening software providers that help brands make sense of all the chatter.
I communicated with Loic Moisand, co-founder and CEO of Synthesio$1,200.00 at Synthesio, via email about the ways in which companies can use social media as a vehicle for fostering better customer relationships and increasing sales. We discussed how businesses can meet these goals regardless of their company's size or the platforms on which their customers are communicating.
READ FULL INTERVIEW & ARTICLE HERE -> Original Article, "Industry Insight: What Social Media's Future Means for Business"