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"SOCIAL MEDIA MARKETING STATISTICS Important to Small Businesses"

GENERAL SOCIAL MEDIA MARKETING STATISTICS:

  • 6 percent of small businesses report using social media to promote their businesses and among them, Facebook is far and away the top platform used:

  • 44 percent of local businesses said they depend on social media to generate brand awareness, and 41 percent depend on it to drive revenue.

  • Almost 90 percent of marketers say their social marketing efforts have increased exposure for their business, and 75 percent say they’ve increased traffic.

  • More than 50 percent of marketers who have been implementing social media marketing tactics for two years have reported improved sales.

  • More than 1 in 3 Internet users say they go to social networks when looking for more information about a brand or product. The likelihood of doing this is linked very strongly to age:

 

FACEBOOK SOCIAL MEDIA MARKETING STATISTICS:

  • 8 percent of social media marketers worldwide said Facebook produced the best ROI.

  • Images are responsible for 75 to 90 percent of an ad’s performance on Facebook.

  • Since so many Facebook users watch video without the sound on, captioned video ads can increase video view time by an average of 12 percent.

  • The most effective length for an ad title on Facebook is four words, and 15 words for a link description.

  • 32 percent of influencers say that Facebook is the best social media platform for influencer marketing.

  • 9 percent of online consumers turn to Facebook for holiday shopping ideas.

  • 53 percent of users say they bought a product they first saw on Twitter.

  • 81 percent of users say that Twitter impacts their purchasing decisions more than TV.

  • 70 percent of small business followers re-tweet content.

  • Promoted tweets boost offline sales by 29 percent.

  • 72 percent of brand followers are likely to buy in the future.

 

LINKEDIN SOCIAL MEDIA MARKETING STATISTICS:

  • 7 out of 10 professionals describe LinkedIn as a trustworthy source of professional content.

  • 50 percent of B2B buyers use LinkedIn when making purchasing decisions.

  • Marketers that flesh out their Products and Services page have 2x as many company followers.

  • Posts that include a link receive 200 percent more engagement.

  • Posts that end with a question receive 50 percent more engagement.

 

PINTEREST SOCIAL MEDIA MARKETING STATISTICS:

The numbers show that Pinterest is a very effective network for ecommerce conversions:

  • Almost 3/4 (73 percent) of active pinners—and 89 percent of daily pinners—have bought something new they discovered on Pinterest.

  • 5 percent of Pinners make a Pinterest-inspired purchase at least once a month.

  • 60 percent of active pinners are likely to search and browse on Pinterest than browse catalogs.

  • About half of the active pinners who have noticed promoted pins on Pinterest have clicked on them to get more information. More than 40 percent have made a purchase, suggesting promoted pins inspire future action.

  • The effect of business categories on promoted pins:

 

TWITTER SOCIAL MEDIA MARKETING STATISTICS:

The statistics below reveal that marketing on Twitter is a short and sweet way to convert customers:

  • 53 percent of users say they bought a product they first saw on Twitter.

  • 81 percent of users say that Twitter impacts their purchasing decisions more than TV.

  • 70 percent of small business followers re-tweet content.

  • Promoted tweets boost offline sales by 29 percent.

  • 72 percent of brand followers are likely to buy in the future.

 


Original Article ->
"SOCIAL MEDIA MARKETING STATISTICS Important to Small Businesses"

 

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