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Why Paid Advertising is Incredibly Important for Your Business

In the world of social media there are many ways of getting the word out and attracting attention to your social pages. A professional social media manager will know what to do with a budget, however the average business owner and individual may not know the true power of paid advertising or why it’s important in the game of social media.

So it’s time to get into social media, you own a successful business and you want to ramp things up a little. You look at all of your advertising avenues and aside from a few radio or paper advertising campaigns, you know that social media is in the top 10 ways to promote your business and, if you know what you’re doing, it’s a FREE way of promoting your business. Aside from posting on your pages, paying to boost a post, advertise a page or promote your business is the way to shore up your organic efforts. No matter how many times a day, week or month you post, paying to reach people outside of your immediate Likes, Friends, Followers or Connections is smart business.

The best way to illustrate this concept is to grab a pen and paper and draw out a traditional target with a bullseye and two circles outside of that. The bullseye is your immediate audience be it Likes, Friends, Followers, Connections, etc... The first ring outside of that represents the friends of those who like your page, people in any groups you belong to, ambassador channels, etc.. The third ring and beyond is paid advertising. The biggest thing to understand here is that without paid advertising, you would never reach those individuals outside of that second circle unless they somehow organically became connected to you. So while your organic efforts by your social media manager are good, they are only one half of the vehicle needed to make a successful social media campaign. The best way is to spend at least the minimum of $5 a day in promoting your page. This may sound a lot if you have a full time staff or staff member and need to free up funds to do so. At just $10 a day, we can provide you with the savings and service you are looking for and the money you save can be put back into paid advertising or wherever it’s needed within the company.

In conclusion, the best way to achieve the most out of your social media efforts is to back it up with a little paid advertising. There are many ways of promoting but target marketing through the social platforms you are already using can not only be effective but a frugal way of getting the word out. If you just rely on organic management you will get some results depending on the product, and if it’s a hot product you may get a lot of organic attention. Taking whatever momentum you have and directing your marketing towards your targeted market for as little as $5 a day with paid advertising will shore up your social media efforts and reach even more people without breaking the bank.

John Zontini

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