Social media is the perfect platform for sharing compelling automobile stories such as visuals, videos or content. The number of consumers using Facebook, Instagram, Twitter or Pinterest as part of their research methods has grown. According to data from eMarketer, just below 45 percent of online shoppers make their buying decisions based on feedback, reviews and comments.
For that reason, having an established social media presence is essential for the automobile industry. This is the ideal medium for highlighting their brands and connecting with specific consumers. As well, social media has a powerful influence on buyers. Nevertheless, knowledge of how to unlock its effectiveness and persuade them to take action is the key.
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